Information:
We live in a world that is increasingly digital. Consumers are bombarded with thousands of advertisements every day via mobile app, online portals, social media and others. In order to drive conversions, brands across the globe are leveraging search data, browsing and buying behavior, historical data like past purchase history, engagement trends, location data, and more to deliver personalized online advertising. Subject-matter experts will discuss the new trends in advertising surrounding geo-location, real-time marketing, and personalization.