Information:
The growth of the digital economy has shifted consumers’ preference to digital products and services. As the world adapts to the ‘new normal’, businesses are now seeking new competitive advantages in the digital space. Location Intelligence plays an important role in improving operational efficiency across industries; but especially for B2C businesses, location analytics is becoming key to developing customer insights and to deliver an impactful customer experience. Interesting case studies from Domino’s and FoodPanda not to be missed!